Editors from websites and companies that show ads on themselves can massively track the user, creating profiles of their tastes destined to show ads oriented for them. That’s only the beginning and there have been a real abuse that has passed the line of the responsable publicity invading the privacy rights.
It looks like a part of the industry is ready to put a stop on the excesses (finally) and the main creators of the web browsers are taking meassures. Safari began to block the monitoring between sites 2 years ago; Brave has done it since their launching 3 years ago; Firefox began to do it in June; Microsoft is working in a similar technology with the new Edge and Google has begun an offensive against the most used one, Chrome.
However, the web sites can use deceitful methods like digital footprints and supercookies to avoid those protections. The new policy of Apple is against them and has the objective to improve the privacy of Safari.
“We treat the elusion of the anti.tracking meassures as seriously as the exploit of security vulnerabilities. I f a part tries to avoid our tracking prevention methods, we can add aditional restrictions without any warning”, says the new anti.tracking policy of Apple. Im other words, Safari will punish the websites in different ways if they try to avoid the point of view of Apple.
There’s a lot to do. “The adaptation of the navigation web to block the monitoring that invades our privacy will be a clash of titans”, predicts Eich. “The fight will be reduced to giant versus giant, without doubt. It’s only a matter of time”.